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BC103 Marketing Analysis and Development
Description: From this module, you will learn to define facility services through program marketing analysis tools. You will be able to ascertain projected and current community needs through effective analysis tools. You will be able to define program development to meet census and maximize reimbursement through select marketing.
You will learn:
103.1. Understand how to strengthen marketing programs through process of facility services analysis.
103.1.1. Define the six steps to defining the total range of your facility services.
103.2. Understanding the process for integrating marketing analysis results into strategy.
103.3. Understand how to educate and motivate facility culture of the benefits and strengths of your facility.
